Demand management systems are software solutions used for real-time sensing of demand, accurate forecasting, and shaping of demand for profitability. These solutions can quickly sense and respond to changing market conditions because of the following features:
- Easy-to-use interfaces
- High configurability
- Intelligent dashboards
- Automated exception management
- Workflow mapping
Demand management systems are programmed with built-in analytics and business process automation, which are highly configurable to fit specific business requirements. This enables both short-term and long-term decision making based on real-time demand intelligence. Precise one-number planning is now possible with multi-dimensional modeling and flexible data hierarchies for up-to-date demand visibility.
Predictive Trade Planning and Trade Promotion Optimization
Predictive trade planning and trade promotion optimization are tools for managing the effectiveness of promotions, on-shelf availability, category growth, and customer profitability.
Predictive trade planning tools eliminate individual spreadsheets by using a single screen, with a comprehensive multi-panel worksheet that covers everything from sales performance and quotas, to promotional events planning and events progress monitoring.
Trade promotion optimization tools use sales history and advance data mining technology to pinpoint which promotional tactics are able to shape demand. These tools are able to measure, predict, and optimize promotion lift, while taking into account cannibalization and customer stockpiling by using retailer point-of-sale (POS) and syndicated data.
Real-time sales and operations planning solutions cater to the needs of the sales and operations planning (S&OP). These solutions have interactive simulation and analysis capabilities that have the following functionalities:
- Simulate demand and supply strategies
- Analyze different business scenarios
- Achieve a consensus on plans through internal collaboration
- Automatic exception and outlier detection
- Automation of unique business processes through its workflow feature
Real-time sales and operations planning
can map business processes using best practice templates, work-flow based collaboration, and spreadsheet-like worksheets which are role-based and highly configurable. This enables the consolidation of disparate sources of demand information into a central and secure repository, which is necessary for consensus forecasting and making better decisions that follow a one-number target. These solutions have comprehensive audit trail features to automate documentation and track all decisions, assumptions, changes, and actions taken in the supply chain. The workflow can be configured to fit the business’s approval hierarchy and automate assignment of tasks and action items. Included are task oriented dashboards which display the KPIs for performance monitoring, notifications for assigned tasks, and alerts for exceptions that require attention.